I led the design, development, branding, and logo creation for RAP!, a production company dedicated to cultivating cultural conversations through immersive experiences and storytelling. The brand’s digital presence needed to reflect its bold, dynamic, and thought-provoking approach to media and events.

Key aspects of my role:

• Brand Identity & Logo Design – Developed a distinctive and impactful visual identity, capturing RAP!’s energetic and cultural influence.

• Website Design & Development – Built a sleek, high-performance site that seamlessly showcases RAP!’s productions, events, and storytelling initiatives.

• User Experience & Navigation – Designed an intuitive layout that enhances audience engagement and discovery.

• Immersive Aesthetic – Created a design system that mirrors RAP!’s mission—blending bold visuals, striking typography, and seamless interactions.

• Mobile Optimization & Performance – Ensured a smooth, engaging experience across all devices.

By integrating strategy, design, and technology, I helped craft a compelling digital experience that amplifies RAP!’s voice in the cultural landscape.