Joy of Mom is a leading digital platform and community built to empower and support mothers at every stage of motherhood. With over 3 million moms across social channels, Joy of Mom has become one of the most trusted spaces for connection, real conversations, expert-backed advice, and inspiration.

As Chief Product Officer, I led the full product vision and execution – from strategy to design to launch. I oversaw the end-to-end build of the Joy of Mom platform across web, mobile, content, and growth, ensuring a consistent, high-quality experience across all touchpoints. I managed cross-functional teams across multiple states and countries, driving collaboration between design, engineering, marketing, and content. My role extended beyond product into growth, partnerships, and fundraising – shaping Joy of Mom into both a thriving community and a scalable consumer platform.

My Role
• Led the full product lifecycle – strategy, research, UX/UI, feature architecture, roadmap, and execution across mobile, web, and content systems
• Owned the end-to-end build and launch of the Joy of Mom app (iOS + Android), directing engineering, QA, design systems, user flows, and release management
• Drove business development generating over $1M+ in partnership revenue, securing collaborations with leading consumer brands
• Created and led all investor materials, including pitch decks, financial models, and pro formas, supporting seven-figure capital raises
• Managed cross-functional teams across states and countries, ensuring alignment between product, engineering, design, and content
• Directed Joy of Mom’s GTM strategy, leading growth, lifecycle, and conversion efforts across paid, organic, email, SMS, and social
• Oversaw the growth and GTM team, aligning product, content, and marketing to drive installs, activation, and retention
• Scaled the Joy of Mom community beyond 3M+ moms through data-backed content strategy, performance marketing, and platform innovation

The Joy of Mom Platform
Now available on both the App Store and Google Play, the Joy of Mom app is an AI-powered, community-driven platform built to help moms navigate everyday parenthood with confidence and support.

✨ AI Mom Helper – A mom-trained AI system offering personalized support for parenting, routines, emotional well-being, and product recommendations
🏠 Community Spaces – A structured hub for moms to connect, share experiences, ask questions, and find support from others navigating the same stage of motherhood
📚 Expert-Backed Content Library – Curated content, guides, and resources for every stage of motherhood – from pregnancy through the teen years
💛 Curated Products, Loyalty, and Rewards – A trusted way for moms to discover vetted, mom-loved brands with built-in rewards and exclusive partner offers

By combining thoughtful product design, community insight, and AI-powered personalization, Joy of Mom is shaping a modern ecosystem for moms – and I led the product vision, build, and launch behind it.