I led the product design for a meditation and wellness platform that combined digital mindfulness practices with community-driven experiences. The product brought together guided meditation, yoga, breathwork, live classes, in-person experiences, retreats, and 1:1 instructor sessions into one cohesive ecosystem designed to support users across a wide range of wellness needs.

Rather than functioning as a simple content library, the platform was designed to create a more connected and personalized wellness journey — blending self-guided practice, expert support, and real-world engagement.

Opportunity

The goal was to design a wellness product that could go beyond passive content consumption and support deeper, more flexible user engagement. The experience needed to serve users across different levels of familiarity with meditation and wellness while bringing together multiple formats, booking flows, and service layers in a way that felt seamless and intuitive.

Role & Achievements

I led product design from concept through launch, owning the user experience across the platform and helping shape how the product came to life across content, classes, booking, and personalized wellness experiences.

Achievements

• Led the end-to-end design of the platform across content, booking, personalization, and instructor-led experiences

• Designed a multi-layered wellness ecosystem combining on-demand content, live classes, in-person experiences, retreats, and 1:1 sessions

• Built the product UX and interaction model for a broad range of feature types, balancing content discovery, personalization, scheduling, and conversion

• Created a scalable design system and component library to support consistency as the platform expanded

• Collaborated with cross-functional teams across multiple countries to bring the product to launch

• Helped define a product experience that made mindfulness feel more accessible, structured, and engaging across both digital and real-world touchpoints

Project Constraints

This project required balancing a wide range of user needs, content formats, and service experiences within one unified product.

• The platform needed to support both self-guided and service-based experiences within a single ecosystem

• Multiple content modalities — including video, audio, and animation — had to feel cohesive across the product

• The experience needed to work for users with different levels of familiarity with meditation, yoga, and breathwork

• Booking flows for live classes, in-person experiences, retreats, and 1:1 sessions added service complexity beyond a typical wellness content app

• The design system needed to support a growing set of features while maintaining clarity and consistency

What I Led

• End-to-end UI/UX design across the full product experience

• Information architecture and interaction design for content discovery, personalization, booking, and session flows

• Design of the core practice library spanning meditation, yoga, breathwork, sound baths, and other wellness formats

• User experience for live and in-person class booking, retreat exploration, and expert session scheduling

• Creation of a scalable design system and component library for cross-platform consistency

• Close collaboration with cross-functional teams across product, engineering, and key stakeholders throughout design and launch

Core Product Features

• Extensive Practice Library – Guided meditations, yoga, breathwork, sound baths, and other wellness practices

• Multi-Format Content – Video, audio, and animated experiences designed for flexibility and accessibility

• Personalized Recommendations – Suggested practices based on time of day, goals, and usage behavior

• Live & In-Person Experiences – Digital classes, physical classes, and retreat-based experiences

• 1:1 Instructor Sessions – Personalized sessions with expert instructors for more tailored support

Impact

The final product brought together content, community, and expert-led wellness experiences into a single platform designed for accessibility, flexibility, and depth. My work helped shape a cohesive experience system that supported both immediate product needs and long-term scalability.