IMIN is a wellness technology platform designed to help users better understand and regulate their mental and emotional state through personalized insights, guided techniques, and biometric feedback. The product combines nervous system analysis with in-the-moment recommendations to help users build self-awareness, reduce stress, and improve emotional balance.

The product was already showing strong early resonance with users, but there were clear opportunities to improve the experience around onboarding, trust, usability, and conversion. My work focused on refining the UX and visual design across key parts of the product to make the app more intuitive, engaging, and effective at turning interest into ongoing use.

Role

I led UX and visual design across key parts of the IMIN product experience, helping refine how the platform guided users from sign-up through onboarding, scan, results, and recommended techniques. My focus was on improving clarity, trust, visual communication, and the overall flow of the user journey.

Achievements

• Led UX and visual design across core product areas including onboarding, homepage, results, scan, SOS, and technique experiences

• Redesigned the results experience to make the most important insights more prominent, reduce overwhelm, and better surface supporting education

• Restructured onboarding to reduce friction, improve sign-up flow, and create a clearer path to first value

• Improved how users moved from insights into action by strengthening the connection between results, techniques, and post-session feedback

• Helped simplify complex wellness and biometric concepts into interfaces that felt more understandable, useful, and trustworthy

• Contributed UX thinking aimed at improving conversion, user sign-ups, routine adoption, and long-term engagement

• Strengthened the app’s overall visual language to feel more intuitive, emotionally resonant, and product-ready

Project Constraints

This work required improving a product with strong underlying value but meaningful friction across the user experience.

• The app needed to help users quickly understand a conceptually complex product without overwhelming them

• The onboarding flow had to balance education, permissions, setup, and first-use activation within a limited amount of user attention

• Results needed to feel insightful and trustworthy while still being easy to understand

• The product had to guide users from awareness into action in a way that felt seamless and motivating

• The experience needed to support both immediate usability improvements and stronger long-term retention

Platform

My work focused on improving the clarity, usability, and visual experience of IMIN’s core product journey.

• Results Redesign – Reworked the results experience to better highlight the most important user insights and improve discoverability of deeper content

• Onboarding Flow Restructure – Refined the sign-up and onboarding journey to reduce friction and create a more intuitive first-use experience

• Scan & Technique Experience – Improved how users moved through scan instructions, scan completion, results, techniques, and post-technique feedback

• Homepage UX – Contributed to homepage structure, hierarchy, and clearer entry points into core actions

• Sharing & Communication – Explored ways users could more easily share their results with others in a clear and visually compelling format

• Visual Product Design – Strengthened the app’s visual system to feel less flat, more polished, and more aligned with the emotional nature of the product

Impact

My work helped IMIN move toward a more intuitive, conversion-ready, and trust-building user experience by reducing friction across onboarding, results, and session flows. By improving clarity, simplifying complexity, and strengthening the relationship between insight and action, I helped make the product more accessible, engaging, and ready for growth.