As the Lead Developer for Carla Rae Designs, I brought the brand’s vision of luxury Italian craftsmanship to life through a seamless and elegant eCommerce experience. Specializing in high-end cashmere sweaters designed and made in Italy, the website reflects the brand’s dedication to quality, sophistication, and timeless style.

Key aspects of my role

• Website Development – Built a high-performance eCommerce platform that balances aesthetics with functionality.

• Design Collaboration – Worked closely with the design team to refine the visual identity and ensure a luxurious, intuitive user experience.

• Cross-Border Team Management – Led and coordinated a distributed team across multiple countries to bring the project from concept to launch.

• Seamless Shopping Experience – Optimized product pages, checkout flow, and site navigation for a frictionless customer journey.

• Mobile & Performance Optimization – Ensured fast load times and a responsive, high-end browsing experience across all devices.

By merging refined design with seamless functionality, I helped create a digital flagship that embodies Carla Rae’s commitment to elegance, craftsmanship, and modern luxury.